I’m Jessica Doolan, a creative working at the intersection of sport, storytelling, and digital culture.

I’ve been around horses since I was two years old—long before I understood it as a sport or a career. I’m primarily involved in equestrian jumping and thoroughbred horse racing, and that world has shaped how I see everything I create. At its core, my work is driven by a genuine love for the sport and the stories within it.

That naturally carried into social media. I’ve always been drawn to how stories are told online—how something small can turn into something that connects with people. I love showcasing sport in a way that feels honest, visual, and human, and translating real moments into digital spaces.

I also understand social media from the other side—the scrolling, the trends, the culture of it all. I spend just as much time observing what’s happening online as I do creating for it. That balance helps me stay aware of what’s current, while still making sure every piece of content feels intentional and true to the brand it represents.

Every brand has its own voice. My role is to help find it, shape it, and express it in a way that feels natural—not forced or overworked.

Based in California, I bring a grounded, intuitive approach to creative strategy—rooted in sport, driven by storytelling, and shaped by culture.